This latest project iteration stemmed from an observation I had while vacationing at a sleepy beachside town in Florida called Vero Beach. Some of my extended family owns a condo along the expansive Indian River, and the residents whose quite attractive houses line the river are trying to lobby the city to somehow get traffic rerouted so that fewer cars travel along their (already pretty non-busy) residential street. This brought to my attention the fact that people with nice houses appreciate their seclusion. In fact, part of the package of living in a nice neighborhood, and having a nice home, is a question of having access to something where few are welcome to venture.
It dawned on me that seclusion is a commodity that could potentially be sold, especially in wealthy neighborhoods with public streets. This is what spurred my present thesis project direction.
My thesis is about inventing new commodities to a select group of consumers, and using the resulting revenue stream to fund community development projects. The question of who is doing the selling is a critical one: every project I will be describing is driven by the manpower of a populist collective. Populists can be enterprising as well, and the market segment with money to spend are the rich. In fact, over the last thirty years, there has been an inexorable shift in share of income which has benefited the top twenty percent, and been to the detriment of the other eighty percent. In purely objective terms, the top twenty percent lay claim to eighty five to ninety percent of the nation’s wealth. I’m not talking about a redistribution of wealth, I’m talking about capitalism for the masses, and the affluent are the target group ripe for the picking. And what does this populist collective do with their gains? They invest it by rebuilding their own flagging communities, the Main Streets of America that have been hammered by this current recession that threatens to carry on for an indefinite period of time. > > >